Friday, November 13, 2009

Leaving the Bastian of Festivities



I got a side freelance gig this week, which was nice because our work has slowed some. Of course, inside of 12 hours, I have spent a great deal of this money already. I have been submitting the new short Accidental Art to several film festivals, even some big ones.


Here’s a big secret admission. I have never submitted one of my movies to the big festivals ever before. I think I submitted Bitter Old Man to Sundance in 2001, but that was it. As much as I like many of the movies I’ve made, I never thought they were good enough to be accepted to the top ten festivals (or even top twenty fests for that matter). Even the most recent material like Uncle Pete’s Playtime and Relationship Card, I didn’t think would warrant attention on the big film festival circuit. Now with Accidental Art, I have a little more faith. It looks like a real movie, not just because of the RED ONE camera, but Greg Sabo’s skill as a DP.

First, I made 30 DVD’s of Accidental Art Wednesday. Then I compiled a list of free film festivals, most of which have deadlines within the next 2 weeks. I weighed out the odds and decided to submit to several of the top ten film fests with this movie. It’s about time I at least tried. It cost money at a time where I have other things and future projects would be better spent, but there is a method to this thought process. I had to burn another 2 discs to meet all the submissions.



Getting accepted and even playing at the big festivals is an award in and of itself. I’m not into the competitions or winning awards, but I never dislike it when it does happen, but it is NOT a motivating factor. I drive myself with my own needs to improve and be a more effective filmmaker. Being allegedly “better” than someone else doesn’t do anything for me, nor does less experienced or subjectively more talented than me cause me to want to kick your ass metaphorically with a movie. These things seem so petty, small, and uninteresting to me. I can’t get motivated by that. Some people do and there’s nothing wrong in that… FOR THEM. If a driving force for making a movie is to cause envy in others, then I feel greatly sad for you. It’s somewhat pathetic and belies emotional and mental issues that need addressing.



I am motivated by telling stories. Most people who speak with me get that dull look in their eyes as I start to spin a story that goes on endlessly, BUT they know I love to tell stories. I make a trip to the grocery store seem like Lawrence of Arabia, even though no one else agrees with my belief in its epic nature. I enter film festivals and try to get press not to feed the ego, but because it’s business. In order to tell bigger, more ambitious movies, that takes $ Money. In order to warrant getting money, you have to play in the bureaucratic sandbox to work and play well with others (that have money).
I want to make movies, but I am anchored by a sense of honor in that I don’t want to lose someone else’s money to do so. So many filmmakers are selfish and want to make their movie so bad that they cut corners or solely want to make an artistic expression, which is fine if they are paying for it themselves. When you work with other people’s money, there is a moral and ethical obligation to do whatever you can to help get return on the investment.

That means a business state of mind. Making a movie is art. The creation is birth to a unique artistic expression. Once it’s done though, you have a product to sell. In this age of digital filmmaking, EVERYONE’s a filmmaker and there are millions, soon to be billions of movies out there. How do you make your movies stand out?



Film Festivals are a great way to show that unbiased 3rd parties selected your film and decided to put it in front of a paying audience. That means it is indicative of how some people believed enough in your vision to add a monetary value. The more festivals that accept and play it demonstrate a potential that you have a movie that crosses market places, and is potentially more suitable to audiences preferences. That’s not rocket science to figure out.

Monday, November 09, 2009

Massive Machiavellian Marketing



Finished Accidental Art’s 6 minute scene and it feels good to be done, although “done” can still be construed as subjective since I keep making these little adjustments. One of the last things done was a license plate replacement done digitally by TJ Cooley, but tweaking it takes hours and hours, then because of the proxies and HD editing setup, every file has to be re-rendered down the line. Each time I make a 1 frame tweak, it’s 30 minutes to render the 4K files, 30 minutes to render the 1080P, and 30 minutes to render the MPEG2 for DVD, and 30 minutes for the MP4 for the web, and so on. And yet, I cannot let this go without it being closer to perfection, at least my own definition therein.



I’m already set to send the 6 minute piece to over 16 festivals this week alone, not including my own Cowtown Film Series, which will mark its premiere screening. If I never get to make the rest of this feature film, I could be content with this as a singular piece. There is an ending to it, and you cannot really guess where it goes from there, but it does have a compelling story. In the mean time, I intend to get this seen. If it wins awards, so be it, as that is not my goal per se, but they certainly won’t hurt the fund raising efforts.

A fascinating technical tidbit, even though this is shot 4K and I’m creating 1080P masters, I’m particularly impressed with how this piece looks on the CRT (Cathode Ray Tube), older TV’s. When playing off DVD or via component video from the timeline, Jesus Marimba! This footage looks drop dead amazing. Part of it is obviously the down-sampling of picture information, but regardless, the look is staggeringly impressive.

I have made a markedly clear change in my methodology; quality over quantity. My own personal bar has been raised. I can’t look back much now. What was in my head isn’t as good as the movie I made, thanks to the entire crew, not the least of which was Greg Sabo’s camera and lighting work.





Johnny DiLoretto from Channel 6/Fox 28 and formerly from the Other Paper has agreed to host the Cowtown Film Series for the Thursday night show. Every time I do one of these shows, they get bigger and better. Getting the Alive to sponsor the event was a big score for me. I’ve never had that big of a sponsor before. Hopefully Time Warner will follow suit soon, if not then maybe next time.

So I just had several movies play at the MADLAB FILM FEST downtown. I wasn’t able to make it, but I was told it was a decent crowd, but that the DVD’s played kind of skippy. Apparently they didn’t read my MOVIEMAKER MAGAZINE article. It’s the whole reason I wrote it; to avoid presentations snafu’s like that. Oh well.

Peace to all the brothers and sisters suffering,
Peter John Ross

Monday, November 02, 2009

Arbitrarily Ascribing to Arrogation



Slowly but surely my movie gets closer to being finished. Sound mix is officially done. I did some interesting panning for voices and sound FX to match the on screen action. The toughest thing to do was to add some room tone noise to shots that were crystal clear. Since one angle of an actor was noisier than the reverse shots, that meant I had to add that basic sound to these shots too. I hate making something sound worse, but it’s a lot less distracting than hearing each cut go from a sound to no sound. It wasn’t particularly bad, but it was not my happiest moment. It happens on shoots.

Two title effects left to do. I did the scrolling credits last week along with some other titles, but the main title at the beginning and the one at the end needed some motion tracking and insertion, so that was something TJ finished off and emailed me the project files. Either tomorrow or Monday I’ll insert these shots, tweak them to fit the music score by Bill Wandel, and that will pretty much put this project to bed.

ACCIDENTAL ART

The title to my next movie is ACCIDENTAL ART. It will screen on December 3rd and December 6th as a part of the upcoming COWTOWN FILM SERIES. These 2 shows have come together so fast, my head is still spinning.

I got a call from the theater, and the owner wanted to know if I was going to do any Cowtown Film Series this year. I hadn’t thought about it, but I knew I wanted to screen ACCIDENTAL ART soon. Also, I had never done cast/crew screenings of REFRACTORY or RELATIONSHIP CARD. So I started to put feelers out for a few shorts I knew were out there and got a pretty immediate response.

Within 24 hours I had over 2 hours of short films to play. Not a one of these are 48 Hour Film Projects from Columbus 2008 or 2009. My sole purpose in avoiding those movies is because many of them have already played in movie theaters twice in the last couple months. I like to show material that most likely has not been played in a real movie theater. The real reason I make movies is to sit in a dark room with a bunch of strangers and watch a story unfold in pictures and sound.

Since many of these movies showing will be cast & crew screenings, we didn’t want to charge admission, so splitting the box office with the theater was not an option, so we’re splitting the costs of renting the theater, as well as getting sponsors, many of which are already on board.


The biggest difference for this year’s Cowtown Film Series will be projecting in HD. Last year was on DVCAM tape, although great, is still a letterboxed 4:3 image with 720x480 resolution. This year we’ll be in 1920x1080 from an HD deck. I want the best possible color and detail, especially for the movie shot in HD. The colors and details should really pop off the screen.



I’m going to work hard to make sure the projection and sound is top notch. For whatever reason, I guess it’s respect for all the filmmakers’ hard work, I don’t want any screw ups or poor presentation. Few things in filmmaking are more disrespectful than not making sure you’re giving the best possible presentation to EVERYONE’s movie, not just your own. I was partly responsible for a screw up in the past at a similar festival, and I’ll never allow that again. It’s all in who you choose to work with, and I prefer professionals or people who care enough to work to make everyone look good.

The Cowtown Film Series is about the community. The selections this year indicate that the quality of filmmaking in Ohio has increased dramatically. While some local filmmakers are content to remake the same movie over and over again, most are pushing the limits of what you can do with a minimal budget.