Indubitably Implacable

I just finished editing the near picture lock on one of the two shorts I produced. I think we need to do a pickup shoot for 2 shots. This was 100% an error on my part, if for no reason than NOT booking a scrip supervisor/continuity person. That job is an all important function, but I arrogantly thought we could go without for a simple 3 page shoot. Was I wrong on that count! Someone needed to remind us to shoot coverage of these 2 lines and we did not. No one check listed the shots with the script and now we’re desperately in need to cover this hole. I won’t be making this mistake again anytime soon.







Tomorrow I should have a picture lock on the other of the two shorts. When I say “picture lock” or the “edit”, that is NOT the end of the process.These are all pre-FX and pre-color correction, not to mention the full sound mix, sound design, scoring, and title phases that ensue. I’m taking my time on each step because it’s not only education, but I want these to be great, not just good. I’m keeping that bar raised for myself and those that work on them.







One of these two pieces will have an intense amount of CGI and graphics work. This will NOT be simple or fast. Working in 1920x1080 at 24 Frames Per Second doesn’t exactly speed up any part of the process either. I’m used to working with standard definition 720x480 graphics, and this full raster HD in a 4:2:2 color space has my computer wigging out a little. Luckily it’s only a 3.5 minute piece, but even then, almost every shot has a digital effect in it. Because of the rigors of post production, I wanted to finish this edit first, so that’s the one that is basically done. I can proceed with the FX since the 2 pickup shots are non-effects shots and it won’t affect anything I do with those. Needless to say this bugs my obsessive compulsive side.







I submitted UNCLE PETE and IN THE TRENCHES to a few film festivals this past week. I’ve taken too long a break from that kind of thing. Time to get back to it and getting the work seen again. Once these two pieces are finished, I’ll really increase their exposure, and not in the poser-wannabe way I see in my cheap imitators. I mean, I’m going to bust ass to get them seen in real places.



I’m even contemplating a summer film festival of shorts. The question is, should it be a COWTOWN FILM SERIES one off event or a LOOK AT MY SHORTS FILM FESTIVAL? I think COWTOWN. The level of excellence for COWTOWN is higher than the way the last screening of LOOK AT MY SHORTS was just kinda trashed. COWTOWN also had better sponsors and I intend to parlay that much bigger. I think I can get some TV ad time on Time Warner-WOW-Insight to really get some asses in seats. It takes months to properly promote and fund an event like this, so if I choose to do this, I’ll commit to dates and start working in less than a month. So I think COWTOWN represents a more professional era and I’ll leave the LOOK AT MY SHORTS to represent the amateurs and posers, of which I was definitely in those ranks then, but not now.







Work has slowed some. What a shock! At least it’s not at a standstill. My prediction? Once we get to the June-July period, people will realize the world didn’t end and start spending some of money they’ve stockpiled. Then some new jobs will open back up and the injuries will begin to heal, slowly but most likely.



I sold several DVD’s in the last few months unintentionally. I always do my duplication at work, and so I usually have some discs lying around. Sometimes commercial clients want to buy a DVD; sometimes it’s an editing class student wanting either the book or a DVD. So I’ve decided to make sure I always have a decent amount of product around. I dedicated a shelf of product at work, and have a box of various DVD’s in the trunk at all times too. You never know when you might want to sell or give a disc away. I run into people from HORRORS OF WAR in various places and want to give them their free copy of IN THE TRENCHES, so keeping some stock handy will save me on shipping.



That’s all for now my bitches. Are you a pretty hate machine?





- Peter John Ross

Chancellor of Rossdonia

A province of Rossdom

The Man-gina Chronicles

Last night’s shoot went great. That’s 2 in a row where things were pretty much spot on. We shot in my parent’s house and that was odd because there are pictures of me from all ages all over the house, so it was like a “Ross Museum” or more akin to freak show as people tried to figure out where the svelte good looking teenager disappeared into the fat hairy guy who must have eaten him.





Because of the rush nature of putting this together, I did not get to rehearse and that does bother me. I very much prefer to work for at least an hour or two with actors without a crew standing by or working so we can build some kind of rapport, and work without a net. There needs to be an environment of trust so that when we talk about things I like or not like, and what they prefer and want to try, we can experiment and talk without it being under pressure or with an audience. I don’t want an actor to be self conscious if I tell them I don’t like something they are trying because with 10-12 people watching it might seem like I’m shooting them down and embarrassing them. Similarly, I don’t want to have an argument if they don’t like the way I want a line to be read and we’re in the thick of the shoot with me behind the dolly, camera, and bank of monitors.







Now for this shoot, we shot with the Sony Z1U. Since I have Cineform’s ASPECT HD codec, I read up on it and they recommended shooting in the European PAL format of 25CF (cine-frame) mode. This is a Sony workaround to get the “film” like image, they shoot in an HD PAL format into a 50i image, and my software can extrapolate the 25 progressive frames from it and converts it down to 24 frames per second, but then re-works the audio so that it keeps the pitch normal without slowing it down too. It’s all very technical and makes sense to me. If you’re reading this and feel dumb, that’s okay. Maybe you are, or at least you aren’t as super-duper intelligent like me. Or maybe if you watch Star Trek and Battlestar Galactica and the techno babble makes perfect sense to you, we can be friends. It’s a miracle I have a girlfriend, and if I have to tell you that the last 2-3 sentences contained incredible amounts of sarcasm, then you are in fact dumb and that’s not a facetious stab.







What is cool for me about working on some shorts again is trying out several HD camera makes and models. As I gear up for 3 features later on, I want to have some firsthand experience with several cameras and see how they edit, handle color correction, effects, etc. Before I shoot on another feature, I will have seen how these cameras’ footage looks projected too. All of this combines to make more informed decisions about what to shoot the features with when the money is on the line. Shorts can serve a VERY important piece of the process and be multi-beneficial if you use your noggin.







I am proud of John’s sister Joanne Fromes who is doing well with her first few projects as a director. Again, My Sexy Fiancé Veronica ™ had to work, and there is some tension over the amount of time I spend with this young nubile girl. The editing sessions will begin tomorrow and she’ll see that not many hot young chicks are into hoggin’ it with the biggies. It’s very weird to not be the director on these pieces and just a co-writer and producer. I’m having a blast anyway. Maybe I’ll stop directing and only produce. And maybe it will rain beer.







I’m still waiting for this PAL 50i conversion to 23.976 Progressive frames to finish conforming the .M2T files to .AVI. I’m telling you, if that sounds like Chinese to you, then you need to get busy studying CODECS. Your first assignment? Tell me what CODEC stands for!





Peace and B WILD,

Peter John Ross

Sycophantic Distance

So the shoot yesterday went very well. I couldn’t be more pleased. Working with a mostly female crew was great. We had a few dudes on the crew, as Gil Whitney was the D.P. and Mike McNeese was the gaffer. Rachel Hannah was awesome (as always), so the crew and the actors did a great job. Major shout out to Max Groah for helping us with getting the main location. Actually, everyone was great on the crew and cast.



Biggest lesson learned? I really really appreciate a solid art director. Leyna has a great eye and killer sensibilities, even though she’s a smoker. We built a set from scratch in the studio for this and for practically no money, Leyna pulled together something that worked well and beyond the cash value.



This was just a 3 page script and something very complex, yet simple in many ways. The idea of doing a drama and make sense with some level of depth, relating mostly to female sensibilities appealed to me. Helping put this together and doing this will give me some satisfaction.



We went 2 hours over my overestimation of the shoot day. It was worth it to get the best looking footage possible. I said 10:30AM till 7:00PM, but we went till a little after 9:00PM. Normally, a Sonnyboo Production wraps early, but I pushed for a better look and a more polished end product.

Today I’m converting all the footage shot on the P2 cards with the Panasonic HVX200A from their native *.MXF format to a Cineform *.AVI format for editing and color correction. I get the benefit of a free upres to 1920x1080P and a more robust color palette for post production, so the conversion is worth the 5-7 hours render time now, as opposed to later.



Now, I have about 3.5 hours of footage for what will be a 4 minute or less short. That means I have a lot of options. I will endeavor to work with the director, newcomer Joanne Fromes to cobble together a nice piece. She’s John’s sister and has some interesting ideas. We’ll see if they mesh together coherently. My Sexy Fiancé Veronica ™ gets a little jealous of the time I’ve been spending with Joanne, but she’ll get over it.

Speaking of which, for Valentine’s Day, I made this video about the topic of SPOONS but alas it was to no avail. I am saddened. Many thanks to Andrew Kramer and Videocopilot.net for the cool graphics in my everlasting quest for the Spoons.



I have ANOTHER shoot on this week, so the busy time has begun for Sonnyboo Productions. We’ll see how well this whole thing keeps trucking along. There is a new standard and I feel like keeping the bar raised for myself. My standards were too low in the past, so it’s time to rise up and meet the challenge I have for my own productions.

COMING SOON TO AMAZON.COM and other TV and DVD outlets…


What up, my droogies?
- Ross

coup d'etat de resistance

I am producing a new piece next week. To help out a first time female director has many levels of appeal to me. It’s the whole big brotherly fraternal aspect, plus the philanthropic endeavor. I want to see more great pieces come from Columbus in terms of film. The bar has been raised and I want to see it met and surpassed.



We’re shooting on the Panasonic HVX200A with the P2 cards. I like the look of the Panasonic cinegamma style color curves. I would never say “film like”, but I can say that it is aesthetically pleasing and doesn’t look like video, which is good. The clean codec also merits mentioning, as it is a lot less compressed than HDV with its MPEG2 evils. I have worked with this material before, but I have never edited with these file types. The HVX200A is a tapeless format and everything records to a memory P2 card. You put that card into the PCMCIA slot of a laptop, then transfer it off the card to your hard drives and start editing. We’ll have someone on set to offload cards and copy footage at all times. It’s not unlike loading and unloading film magazines with the film shoots, only less potentially fatal to the source footage (unless you delete something or fail to copy something).

I did a test ahead of time to make sure this will work with my systems. This entailed getting some basic footage and converting it to the Aspect HD codec I use at home. I needed a driver to read the P2 cards first. Then I needed a P2 reader software so I could read the native *.MXF files that the video and audio is recorded to. Once I got both of those installed, it was effortless to get editable AVI’s and the quality is astoundingly good. The HVX200A has a better low light image than its predecessor.



Continuing on a thread from one of my last blog entries, I find that my interests in filmmaking are shifting a little. I’m not as into comedy as I once was. The appeal of drama and performance from actors captivates me. Not to say I’ll abandon the funnier material, especially in light of recent successes in regards to UNCLE PETE’S PLAY TIME, but I digress. Yet again, a trip to Ohio from George equates to another rush to shoot a short with George. I want to take my time and be a little more precise in the things I produce, but George is too good not to take advantage of using as an actor. He’s especially good at fleshing out ideas.

I have another short script/story that has been brewing for over a year. I had a great setup, but no payoff, at least not one that equates the layup. Brainstorming with George, I stumbled on the answer. Sometimes the pressure of time squeezes out the best ideas. It’s hard to find people who “get it” in terms of brainstorming. I liken it to the process of writing on Television. It’s a flurry of “no, that’s not right” until you get those nuggets of gold. You know its right when you hear it. There is no other rhyme or reason. In this case, it was several of George ideas that were NOT right that I found the right ending to the piece. Collaboration isn’t an exact science I guess.

Inspiration comes from life and the bizarre nooks and cranny of the brain. The kernel of the idea of this short is over 11 years old from when I was working at Banc One Securities Corp ™. In conversation with a girl who was one of the few that I actually liked, she said things about her relationship that struck me as odd. The key is to not be inhibited by the realities. This is a work of fiction solely “based” on this discourse, and I’m not making a documentary, so I’m not obligated to any truth other than the truth of the human condition. I like to take real events, conversations, etc. and nudge them into a workable fiction that says something I want to say about life, the world, people, or anything else that tickles my fancy.

I find that when I right outlines, just to get the ideas “on paper” (in a virtual Microsoft Word ® sense) that I start very vague and by the end I always get more detailed and include exact dialogue in quotes et al. Then I go back and start filling in more dialogue at the beginning and the next thing I know, I already have an entire first draft. It’s a process of cracking the writer’s block and getting the flow going. Once the characters start talking, I feel more like I’m transcribing not writing. That is the BEST feeling. When characters develop an actual voice and speech patterns all their own, plus saying things or doing things you had not pre-conceived; that is the shiznet, if you can excuse my colloquialism and pseudo nomenclature.



My cats are still being defiant as ever. The Might “V” has utterly destroyed the colored mice toys in record time. He has taken to bringing their slobbering remains into my bed in the morning. “V” will proceed to flip the item in the air, then jump around the bed to catch it and tear it apart…. On my legs, on my arms, and on my head. He is a demon, but he’s my pet demon and it’s so hard to be mad at him. I did eject both cats and My Sexy Fiancé Veronica ™ from the bed the other morning so I could get another hour’s sleep. Shock and awe ensued as I denied any desire for Spoons in favor of the almighty shut eye.

What more can I say? Time to boogie on down the road.


Peace and love and good happiness stuff as Steve Vai used to say…
Peter John Ross
Of Rossdonia Farms
“Fresh Manure with French Fries”

Juniper and other things that annoy me

As for the goings on in C-bus, we’re in pre-production on the Feb. shoot. I am just producing for an up and coming young female director. The first three months of 2009 are dedicated to the ladies as it were. I’m trying to help provide equipment, gear, post production facilities and networking to the oft overlooked female filmmaker of Central Ohio. We have a void where interesting women’s roles and stories should be. In March, I will direct a short for myself. It’s a legal drama thingy I’ve had in mind for a while. My dream cast is coming together, but I need a solid script first and that takes time. I am now a constant re-writer of this piece until I get it “right” if there is such a thing. Deadlines are helping to make things happen.





April-June will be preparation for the next feature(s). I have a new business model I’m going to try out. I have a 2 year plan for my filmmaking. From my initial feelers to investors and money types, the proposal looks favorable. It doesn’t hurt to have a movie on shelves at Blockbuster ™.



Also in our local film scene, for those keeping score, it looks like the Columbus IndieClub is fading away. For the January meetings, the MOFA (Mid Ohio Filmmakers Association) meeting had 27-29 people on a night when there was a weather advisory for snow and temperatures below Zero. A week later, at the all important “town hall” meeting for the future of IndieClub when the weather was fine, about 15 people show up. It’s all very sad. Actions speak much louder than words, and I think it’s abundantly clear what people prefer. They don’t like IndieClub and they do like MOFA.



The two groups can co-exist, but it’s all in the leadership. I agree with some people which is that when the current “leader” steps down from IndieClub, they should let the group stay away for a few months, and let the aura of the current leader wear away before starting over again fresh and new.



I recall sending an email on Sept 25th 2006 to the leadership of IndieClub outlining ways in which they can market the group for free, including the calendar listings of the free papers, the community message board on public access, etc. I even suggested the movie theater they currently meet at as the location in the same email. Ironically, the “leader” brags about all these things being HIS accomplishments, but all I can think is how poor a leader is that can’t honestly give credit where credit is due.



Back to more positive news, I just received even more good news for UNCLE PETE’S PLAY TIME from George on the West Coast. First, I have a big thing about text messages. I don’t really like them. I’ve told George this. He stopped, but then one Sunday night he texted me. I was mad, until I read what he wrote. He said that the applause and laughter Uncle Pete’s PLAUSIBLE DENIABILITY just got will be worth the cost of this text message. George has been teaching at the Second City (again) and he was doing the Alumni shows. They wanted material to play between things and he generously (and fortuitously) offered Uncle Pete. Between the Improv Olympic (iO West) and now Second City, Uncle Pete has some good live exposure. Now George has brought additional news, but until I take the call on Monday or Tuesday, we’ll let the potential future of Uncle Pete on television remain somewhat vague. Suck on that haters.



Time to celebrate someone else’s birthday tonight.



Peace,

Ross

of

Rossdonia,

Land of the Spooning Weasels

Paris et l'amour de cinéma

I just watched a Blu-Ray of the film PARIS JE ‘TAIME, which is really a collection of shorts from a wide array of filmmakers from across the globe, not the least of which are the Cohen Brothers, Gus Van Zant, Alexander Payne, and Alfonso Cuarón. I was floored by the movie for various reasons.



Now I’ve been to Paris France 7 times in my life and each trip was profoundly different. I do love Paris as one of the greatest cities on Earth. On my first visit, I recall meeting a Canadian at the hostel and then proceeding to get drunk on cherry whine in the Latin Quarter with him and his friend, a local Parisian girl. Then there are some vague impressions of vomiting in the middle of the night and sleeping for over 16 hours, and no recollection of how I got to my room and why I still had my wallet.

My second visit had my fondest memory of being near the Eiffel Tower. It was about 2:00AM and I wondered up the long hill to the museum that overlooks the tower and tour buses were still dropping people off from Germany, the U.S., Australia, and more with an incredible carnival atmosphere that late at night with street vendors and musicians enjoying themselves like it was noon. I met people, frolicked and just swooned with the wave that everyone had in that moment. That was the strangest touristy moment I ever had, yet didn’t feel disingenuous for anyone there.

I have shot some Super 8 film in the city myself, but nothing substantial or meaningful. On the last trip I wanted to shoot something, no matter how apparently meaningless. Unfortunately, the Canon HV20 was not out yet and I really wished I had that camera then. To be able to shoot so much, especially in 24P high definition would have been amazing. Perhaps one day soon, I will return for my 8th trip to this city and make even a simple short film there.

Other films have been wonderful post cards to the city such as Richard Linklater’s sequel BEFORE SUNSET, Paris’ hometown hero Luc Besson’s LA FEMME NIKITA, and even the Lawrence Kasden comedy FRENCH KISS. I love each of those films if for no other reason than capturing a small essence of the city.



PARIS JE ‘TAIME is a collection of short films, each with varying styles, casts, and every short focuses on a different district, trying to evoke the flavor of the different parts of the city. American, European, Mexican, Spanish, and even Asian and African casts meld and merge in this amazing set of stories. Each director had 5 minutes to tell a story, from things a varied as a vampire story to love stories, to slices of life vignettes, and fantastical or simple. I recommend anyone interested in making short films watch this feature to get inspired by the elegance of the cinematography, the simplicity of the storytelling, yet with deep impacts. So much is said with so little dialogue, in English or French, and so much is visually told.



I couldn’t have watched this movie at a better time. I’m gearing up for a short shoot and stylistically, this film was right up my alley for the type of movies I’m about to make for the next 3-4 months. Things are prepping well. I want to expand what I’ve done and mature some as a filmmaker.



I give PARIS JE ‘TAIME a very high recommendation. Natalie Portman starring in Tom Tykwer’s segment, which means the film already had 2 stars in my book, rates a 5 star movie overall. If you make or want to make short films, this is a MUST SEE movie.

Adieu,
Pierre Jean Ross

IN THE TRENCHES OF AN INDIE FILM on DVD

The feature length documentary IN THE TRENCHES OF AN INDIE FILM is now for sale on AMAZON.COM for only $15.99

CLICK HERE TO BUY "In the Trenches of an Indie Film

This movie makes a great guide for first time filmmakers attempting to make a feature length project, covering pre-production to post production and the marketing and promotion of the a film.

Bonus features include tutorial videos on storyboards, make up FX, editing, and more.

Support truly independent movies! Especially ones I produce....

- Peter John Ross aka Sonnyboo

Rotating the Axle of Confabulation

As I start to get creative again, weird things happen. Without exception, as I embark on the making of a movie, ancillary side effects occur. When I first made my first “shorts”, I eventually got fired from my job. Today, I work in the same industry, so the two things go hand in hand. The differences are the people I meet and the worlds that collide from the creative/artistic world those that call “The Normies”, for normal people.

More on that later.

Here is an update from Rossdonia, not to be confused with the old place better known as Rossdom. Our new government with the feline races has much more equality, but we still deal with terrorism. “V”, has made our “Most Wanted” list for destroying the corner of a couch, and Cousette remains a rebel leader, but since she’s soon to be 13 years old, she’s much easier to catch. This is a close to being a parent as I think I am capable of. Because I love these critters, I might be sharing some of their personality online. I haven’t quite found the niche I want, but I have some idea now what I’ll do.



TECHIE UPDATE – If you read this blog, you know that last year I made the jump to HD-DVD just in time to get burned by its loss in the High Def video war against Sony’s BLU RAY. I eventually relented and got a Play Station 3 ™ and kept my HD-DVD’s. At some point last year I sold my PS3 and got a Samsung HD-DV/BLU-RAY combo player so I didn’t have to change out cables every time I switched between the 2 formats. I’ve been very happy with the combo player and it has allowed me to scoop up some sub $5 deals on HD-DVD discs or buy 6-7 disc sets for $15 (like HEROES season 1 and BATTLESTAR GALACTICA season 1).



The rain in paradise came from the latest Sony and Disney Blu-Rays. Part of this new technology that makes it great is the new formats, like the “TRUE HD AUDIO”. Unfortunately, that means that discs that have ONLY the TRUE HD audio means I can’t hear any of it on my surround sound. That is, unless I upgrade my surround sound to SONY’s exclusive DTS surround sound. There is nothing wrong with my surround sound package whatsoever, but in order to hear the full 5.1 surround mixes on the latest discs like BAND OF BROTHERS, FIREFLY, or WALL*E, I would have to buy an entirely new receiver.



Now for MORE rain in paradise (starting to get pretty moist in this place), all the new receivers use a “passive” subwoofer that takes a coaxial cable, not regular speaker cable. So I not only would have to buy a new receiver with Sony’s DTS, I’d have to buy a new subwoofer. What’s the point? I can get a full surround sound “package” that has all 6 speakers and a receiver for about the same price.
So I collected up my 5 Best Buy gift card from Xmas, and researched and found the right system for me. I didn’t want to upgrade to the full HDMI setup because I’d be spending too much money that I don’t have to spend, so I priced out an inexpensive PIONEER set, of which that company has been very good to me in the past. The plan is to donate my old surround sound to my father who has ALWAYS wanted one, but my mother would never allow it. We have plans to secretly install it when she is playing bridge this coming week. My pops has become quite a bit more like me since he retired.

Yesterday I had to drive to Grove City in south end of Columbus to get the last known surround sound kit within 100 miles of us that matched my price and requirements. There was still some “risk” in that my HD-DVD/BLU RAY combo player allegedly converts the TRUE HD AUDIO into a Sony DTS signal, but I read it on some guys review on Amazon.com, so it may not work. I did the latest “firmware” update where they put some software out there you can download it, burn it to a CD or DVD and put it in the player and it will upgrade the internal software of your player.



It worked. I setup the new surround sound system, used my old cables, replaced all the speakers with the new ones, and then hooked up everything. The bass and subwoofer shake the foundation of the Earth. Meanwhile, I had bought years ago the 5.1 surround mix DTS versions of 2 Sting CD’s (Brand New Day and Ten Summoners Tales), which are amazing in surround. I also played THE BEATLES – LOVE 5.1 surround audio CD. Still, the true test will always be a movie, so last night I jammed out some DTS surround of Band of Brothers in a battle scene and I probably tripled the wattage from my old surround. If the neighbors hated us before, they will learn the meaning of despise before February.

For the past 2 years, I have not been “in the mood” to watch many features at home. I occasionally would get through 1 movie in a weekend, and usually something I rented from Netflix. I have been stockpiling cheap Blu-Ray’s and HD-DVD’s without watching them, thinking “I’ll have time when the economy crashes” or the usual “someday” feel. The economy has crashed, but I still don’t have that much free time, but for the last month I’ve been carving out more time and watching more of my discs.



Two weeks ago, My Sexy Fiancé Veronica ™ and I delved into the BATTLESTAR GALACTICA remake HD-DVD set that had the entire miniseries and also the entire first season. She was hooked and for me it was round two, but I had not seen them in High Def, with full 5.1 surround sound. Now I have often said, and still believe, that I will only ever own season 1 because it was near perfection and none of the other seasons are as consistently at this quality. We went from the HD-DVD marathon to my pre-recorded versions of the rest of the series all the way to the half way point of season 4 that is about to start up again, but still… not as great as season 1, but still good. I feel similarly towards HEROES, but I don’t think the 2nd or 3rd seasons are anywhere close to the mark they had in the 1st. I feel no need to buy additional seasons of either show.

Saturday night I watched Clerks 2 on HD-DVD and IRON MAN on BLU-RAY. God, these look and sound great on my 42” 1080P TV and I can turn around and edit on that same monitor at 1920x1080 or play Wolfenstein Enemy Territory full screen and immerse myself completely in another world. Last night we watched the season premiere of 24 in full surround sound and in HD off a $5 antenna. All of these things were fantasies beyond science fiction when I was a kid.

Sometimes you have to look back and realize that we’re living in the future today.

The Guild and How they Got their Cashola

I'm a huge Joss Whedon fan. After recently getting the DVD of DR. HORRIBLE'S SING ALONG BLOG, I finally discovered the web series THE GUTHE GUILD written and starring Felicia Day.



For their first "season" (albeit 10 3-5 minute long webisodes) they primarily existed on PayPal donations... which I thought was illegal, but I'll have to look into their exceptions and how they did it. Now SPRINT advertises for 6 seconds at the head of each video and they are making decent money on the DVD sales and other advertising.

Everyone wants to try to turn the microcinema, camcorder shooting into some kind of profitability. THE GUILD has succeeded in that regard, but it isn't just a fluke. Some forethought and marketing went into their success.



Now the two most significant things in their business model to me was the niche marketing of gamers, formerly D&D geeks/current World of Warcraft and Everquest fantasy online role players who have an unhealthy addiction to their gaming to escape reality. A specific marketing target with crossover appeal made a perfect genre that was otherwise not being addressed. How many TV shows focus on that group and mocks them with a tender and loving touch?

Far more importantly, the writing is stellar. Absolutely witty and sharp, Felicia Day's talent as a writer and the importance of good writing in the end result of a "good" product cannot be understated. She followed the indie film commandments of writing for what she has access to for free, a restaurant, some apartments, a house, etc.; nothing too extravagant. In the current season 2 episodes, there are dolly shots and some obviously higher production values, but still looks almost the same. Filmmakers overlook that “normies” aka normal people don't really give a shiite about the slightly off lighting or framing in the earlier episodes of THE GUILD because they cared about the characters and situation.



I like THE GUILD series a lot. It was no accident, nor was it the luck of the draw that got this web series to be fiscally viable and very popular. The combination of niche marketing and sincerity in writing that made this a success on many levels.

CLICK HERE to watch THE GUILD

Pejorative Sagaciousness

I’m finally done sharing my cheer with the various families. I’m cranky and sleepy, but I’m going to party with some friends tonight. At least I have some new Blu-Ray’s and DVD’s to keep me company. I can finally see the extended cut of 24:REDEMPTION, the new Kevin Smith “A THREEVENING WITH KEVIN SMITH” which has been hilarious so far, and of course DEATH PROOF in HD along with INDIANA JONES and the inaugural Blu Ray CRITERION COLLECTION which is Wes Anderson’s BOTTLE ROCKET, which I cherish. The highlight is DR. HORRIBLE’S SING ALONG BLOG on DVD with “COMMENTARY: THE MUSICAL”. The sounds of Cannonball Adderly belting on the sax have set the tone for my weekend and I want to just take a day to myself and watch some movies in peace.

Once we get to January 2nd on through the rest of the year, I won’t have much time to rest or relax. Things will start to get busy rather fast. The wheels rotate ever onward and I’m ready. Several ideas ferment like a fine wine. Committing them to writing has been less and less cumbersome of late.



Some end of the year stats, as The Tale of Years in Rossdonia would not be complete.

The Cowtown Film Series was successful on many levels, including financial (although I need to still get a check from the theater… my bad). It was more work than I set out to do, but it was worth it. I feel good exhibiting the features and helping where I could with seeing some movies get completed that might not have otherwise. I am committing to doing another run of features in 2009, I just don’t know when yet. It won’t be 10 weeks, that’s for sure.

As already stated, I defeated my enemies. Those guys suck. Apparently, this statement in an earlier blog was taken out of context and ruffled feathers of people who fancy themselves my adversaries. I can think of nothing funnier than some guy I haven’t even taken into consideration or months got riled up, wrote blogs and then posted a multitude of comments all over my Funny or Die account because he so arrogantly thinks that I was talking about him. Imagine the arrogance it takes to read a blog and assume they are being addressed by capriciousness and vague notions.



Speaking of my blog, I average around 140 readers a day on all the various sites combined. That’s surprising. I only write these both as a cathartic expression and because I hate the impersonal sending of the same emails to friends and family of what I’m doing with a “cut and paste” function {CNTRL-C then CNTRL-V}. I have found that posting a blog and updating people via that conduit has been effective for the 10-15 people I intended to reach when I started. Now I had no clue so many other people were interested or reading. Even more confusing is the anguish and obsession it spurs in the few readers that are more akin to Lee Harvey Oswald than my more normal onlookers.

The UNCLE PETE videos were what I wanted them to be. I am pleased artistically and business-wise. They are in contract to be represented along with HOW TO DEAL WITH TELEMARKETERS via a Canadian-British agency that license short films for TV, web, cell phone, etc. I’ll give them a chance, as I’m still getting money from my old representation, but I’d like to see how different companies do. I’m thinking of dropping BIG FILM SHORTS as a distributor. They have been later and later on payments. Now they’re incommunicative at all, so I’ve stopped recommending them for representing short films. BLIP TV has been consistent and now matter how big or small, the checks come in quarterly and they always clear. I still made over $1,000 overall from short films for the year, and that’s just from my old material. Now that I have and will have more material as the 2009 goes on, I’m hoping to see an increase in income for shorts.

I’ve been working full time as a director/producer/editor for over 7 years as my sole income. Getting paid to do what you love to do has been one of my greatest accomplishments. It didn’t used to pay that well, but lately it has gotten better. I’m surprised the economy downturn hasn’t pinched my wallet as hard as I thought, but it has hit some and will continue to decline in ways for several months. I think more people would find their bliss if they could do what they want. My sincerest thanks to Scott Spears for making the last 2 years much more stable and reliable.

I can’t believe still that IN THE TRENCHES OF AN INDIE FILM is done. That’s something that was looming forever. I think subconsciously I was not giving my all into new projects or moving on until that was done. I promised myself it would get done. No one held my feet to the fire. Not many even cared I was doing it, but it meant something to me. Soon it will be on sale on AMAZON.COM (in a few days no less). Once I laid this puppy to tape the other day on a DVCAM master, it was like a release. I started deleting all the duplicate files on my internal and portable hard drives, knowing I’ll never have to need these again, and I was relieved. It was an invisible chip on my shoulder that needed released into the world.

GOODNIGHT CLEVELAND was another one of those albatrosses that needed to be taken away. We finished it, we screened it, and I deleted it. Seems like I have established a nice pattern for finishing feature length projects. This one was bittersweet in that the director wanted nothing to do with it, but so many other people involved were thrilled to see it complete. Giving Tim Lucas, an executive producer on the film, a DVD when he came to town was just as big a goal as screening the film. His closure meant as much to me as George’s.

The Cats of Rossdonia live on. My life with felines grows and develops into a strange and twisted tale that boggles the mind. I have learned much of unconditional love both for and from my little boy Vladimir Jack Bauer and his little black heart.



2008 was the year of shedding the past for me. Fulfilling all of my old promises, cutting loose the negativity, defeating my enemies (those guys suck), and moving on. I have plans. No one can stop me. 2009 will do it.

Conflagrations of Incendiary Individuals

I am so immature. Today My Sexy Fiancé Veronica ™ and I stopped off at McDonalds on the way to a Xmas family thingy. Whilst there I was getting a refill of my Orange Lava drink and a small 5 year old boy with both his parents was saying “I want a fruit drink! I want a fruit drink!” so I says to the kid “Oh yeah, well I HAVE a fruit drink….” And walked away. Moments later, as I sit back down with My Sexy Fiancé Veronica ™ I hear that same kid screaming at the top of his lungs in protest. Apparently he didn’t get his fruit flavored beverage. Well kid, it sucks to be you because I got another refill after that. I so rule and the only thing that kid did better than me was suck and go thirsty.


Last night I wrote four chapters of my new book. It’s a dissertation on multimedia today, how we got here, the affects of it all, and the influence of popular culture upon itself. I have thoughts, and I want to get this out there too. Some of my writing about television have been picked up and read. I was surprised to get a phone interview over a blog I wrote about the state of television today (several months ago) and it was printed in Media Biz’s last issue.

Speaking of which, several events in the world of Television need to be addressed. First off with NBC’s announcement that Jay Leno will move to prime time will have ripple effects on the traditional TV business model. A little backstory, a few years ago Jay Leno discussed with NBC a possible retirement date of Spring 2009. NBC, in the interest of saving money decided not to revisit the conversation with Jay to see if he was still going to leave and just pretended it was a done deal and announced it. Conan O’Brien is set to take over the Tonight Show as was pre-ordained. That is until Jay Leno decided he didn’t want to end his run.



Combine this with a completely altered landscape of network television. Execs fully acknowledge that the business model has been changed permanently. The Internet is not just a fad. If last year’s writer strike proved anything, it’s that people have a lot of alternatives to the old reliable network TV. DVR’s and Tivo ™ have also reshaped the landscape in a way that even VCR’s didn’t do with 90% saturation in the market in the United States from the 1980’s to the last few years.

Jay Leno is going to be Monday through Friday, but at 10:00PM, thus eliminating 5 hours of programming… and their production costs. One hour dramas, which typically play the 10:00PM timeslot and have for decades, these cost a lot of money, somewhere in the neighborhood of $1 million per episode. In some cases, the shows are not owned by the network themselves, so DVD sales and syndication returns belong to someone else. Warner Brothers produced E.R., the 10:00PM slot holder for NBC for 15 years, and NBC (now NBC Universal) doesn’t see a penny from DVD boxed sets or the repeat airings on TNT, or whatever Turner cable network airs the syndicated episodes.

So what does this mean? NBC is cutting down their programming and annual production budget by a significant percentage next year. If they are successful, the other networks will follow. With the recession in full swing with little sign of let up anytime soon, expect cable networks to similarly cut back.



And now for some MORE bad news in Television. SAG, the Screen Actors Guild looks to be promoting the idea of a strike for all union actors in January-February 2009. Last year’s writer’s strike was crippling to the industry and it has not fully recovered from the aftershocks. One of the things it revealed is that the current crop of the most coveted demographic of 18-35 year olds are a fickle bunch. Take away the shows they like, they are more likely to replace them with something else than demand a settlement. Everyone loses.

So if SAG goes on strike, it’s my belief they might hurtle the television industry into a more permanent loss of viewership for the future. If shows like 24 or LOST get interrupted by a strike, the fan base might just hang up their spurs and call it a day. There is a chance that since the majority of the membership of SAG is day players and the people who need the minimum wage for union actors, the strike might not go through. These are the people who cannot survive the current economic climate without a regular payday and hopefully don’t want to cut off their nose to spite their face.



Everyone can lose in this scenario. It’s the wrong time SAG. I understand that they are fighting for revenues of the future, but they aren’t there with the Internet yet. Fight for them when everyone can afford the struggle, not now. The tactic of trying to squeeze right now won’t work and the studios deep pockets will get lean soon enough.

This isn’t even taking into account the basic idea that the entire system of television has been eroding for decades. Once advertisers figure out that they are not getting their money’s worth from commercials because less and less people are watching, but they are paying more and more money – watch out. Television’s business model is outdated and crumbling before us.

Disavowing Jurisprudence

When things move again, they move fast and mightily. On my plate already is post production on a quick green screen short I tossed together this past Thursday night. I wanted to make a commentary on the ever giant Wal-Mart and the media. I was greatly inspired by seeing a TV “news” segment that was glorifying and miraculously sponsored by a hospital during the 11:00 O’clock media coverage that used to be called journalism. This cynicism and sick sense of humor keyed off a new bit. I wrote it quick and called in some actors.

Today I shot the background plate for one section of this bit. My Sexy Fiancé Veronica ™ has been tinkering with IN THE TRENCHES OF AN INDIE FILM documentary relentlessly since the screening a little over a week ago. She wanted to re-order all the scenes to make it flow better, plus we really agreed with most criticism from the screening which was that the Fly-On-The-Wall B-Roll segments were too long. They cause the overall pacing to drag and people lose interest. I think these sections could be equally effective in less than half the time.

The other thing needed was more on Post Production. I short-changed the entire process in the documentary that played. It was 3 minutes of montage with a quickie voice over to cover the entirety of post. Now we took some of the existing “educational” web docs and fashioned them into the movie proper. Sections on ADR, M&E Tracks, and why & how we deleted scenes fit into the scheme. The actual “editing” process is still skipped a bit, but on a DVD I can use the WebDocs of editing as bonus features.

Speaking of which, the goal is to sell DVD’s of this documentary and DVD as an educational tool. Many people who want to get into making a feature length film can get in depth with the process and really feel what it’s like to take the plunge. Creative and practical decisions with footage make for a demonstrative movie at a budget level more people can relate to as opposed to the huge multi-million dollar productions that are beyond more people’s grasp.

The final touches and clean ups for My Sexy Fiancé Veronica ™’s edit are completed and we’re about to start the encoding for DVD process later tonight. Last night I worked on the DVD art and setting up the distribution with Amazon.com. My goal of 90 minutes has been met, and we’re even 3 minutes shorter than what played barely over a week ago at the Cowtown Film Series, and that’s with 14 minutes of new material ADDED to the movie. It’s another feature I produced, and that’s a goal met.



On the downside, I reviewed footage from much earlier in the year. I had always intended to do this short film but since it relied on snow, it was incredibly difficult to put together. I gave someone a shot at D.P. and after supervising the first few shots I gave over the reins and focused on working with my 7 year old actor. I digitized the footage shortly after that and was disappointed, but didn’t feel rushed to edit this piece. As we enter winter I wanted to re-examine it after not seeing a frame for months. Looking at it now, the footage was not as bad as I remember, but it still falls very far below the standards I am setting for myself for the future.

This puts me in a quandary. I will absolutely not use a frame of this footage and if this short is to be resurrected, it will be re-shot entirely. The stars may not ever align to make this happen again, but I would rather not release anything that is below my current standard of quality. I have to tell my nephew that this piece will never be done. That is not something I look forward to, but I can’t do it. I don’t even have enough footage to cut something together just for him. I don’t blame the D.P., as it was my shoot and making sure the shots I want are there is my job, no one else’s. Let’s just say that my trust of camerapersons understanding me has gone down. I will be absolutely sure I’m getting what I want for all my projects. This is a stinging reminder of my role with the camera as a director.



I’m hoping to get a sole music cue for my new little greenscreen experiment, and I have to create some graphics, plus key in the back ground and I will have a new piece on the market by the end of the week, if not sooner. I love having a greenscreen and studio I can just walk into and shoot on next to my edit suite. I don’t want to take these things for granted and not only let them inspire my creativity, but I need to ACT on these inspirations.



I love being burned in the flames of inspiration right now. 2009 looks to be quite a kick ass year; recession be damned. This year, I defeated my enemies, drank their blood, and sang the songs of victory to the lamentation of their women and children. Next year I conquer more worthy foes and loftier goals. My banner is raised, as are my standards. Let’s just watch as it all unfolds.

To my acolytes of Boo,
I wish you the best

Peter John Ross